
ABOUT US
Hey there! Jordan here, the founder of Vi Tribe! Where do I even begin?From a very young age, I began to notice that we have had to accept that if our hair is not short [for men] or straightened [for women], it's a cause for concern.Why do we become unemployable when our hair is in an afro? Why do we become hardened criminals when our hair is locked or twisted? Why are we subconsciously judged for embracing and expressing ourselves?Hair is a sign of strength, pride, and power. Yet, when it comes to black people, our hair is just another way to deem us unworthy of societal standards. Everyone has the freedom to explore the versatility of their hair. That is, everyone except us.

But power lies in the hair. Samson's hair was more than a testament to his resilience. Without it, we saw how weak he became.Not to say that everyone should have long hair, but why can't we be allowed to experiment?Too often, our hair becomes politicised, and we face unjust persecution for simply exploring. But we still come together. We still choose to unite. And we will continue to grow. We believe that community propels one’s growth exponentially. This starts from within, and there's no better place, to begin than with the hair. The root of our durability.

I'm sure you've heard the African proverb “It takes a village to raise a child.” This is the foundation of the community we are building.The aim is to reshape, restructure and reinvent the perceptions of black hair through embracing it!